The new England kit. A big deal has been made about this. Even more so than usual. I understand the English FA and Umbro have to provide a marketing campaign to sell their product, but I can't help but think they really haven't thought this one through. The unique selling point of their newest product is the fact it is tailored to fit.
Right. Obviously that is exactly what fans like this chap on the right here were hoping for. He's going to go home and ask his wife to get the measuring tape out to get his chest size so his new England strip is exactly the correct size for him. Have these people done absolutely no research?! One of the first stages of the design process! Classic case of what the designers want is actually the opposite of what the client wants. It makes me so angry, what a basic error to make.The end result of all this though is going to be seen in South Africa (assuming they make it there, of course) which will be groups of 50 or so fat men, running around throwing plastic chairs at the locals. But at least their shirts will be tailored! Maybe they'll look a bit more respectable?
Just because you had someone measure you to make your shirt emphasise your athletic build, it doesn't mean teams like Croatia and Russia won't embarrass you silly again.The new England strip was made by Idiots.
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